IcyBullyz NorCal

This client came with precise requirements for their logo, aiming to capture the essence of their brand's name by incorporating 'ice' imagery, symbolic of diamonds, while also featuring 1–3 of their frenchies—reflecting their unique brand personality, and a nod to their Sacramento location. Given their primary presence on Instagram, the design needed to be optimized for social and digital platforms, ensuring it was eye-catching and recognizable even at smaller sizes.

I opted for Google Fonts (Oswald & Arial) to keep costs low and ensure accessibility for the small business. This choice, along with providing a wide range of logo options (full, icon, wordmark, stacked, and greyscale variations), ensured versatility to meet any of their evolving needs.