Happy Hound Excursions

This Pack-Walking Service is a husband-and-wife team with a deep passion for dogs, offering services that cater to a dog’s mental, physical, and social needs.

For this full brand identity project, I developed an illustration-rich logo suite featuring their own dog, Rigo, and infused the designs with desert-inspired elements that reflect the natural beauty of San Diego.

This project was an exciting opportunity to capture the heart of their business while emphasizing their love for dogs and the unique landscape they call home.

Brand Identity Package

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Brand Identity Package 〰️

Moodboard

Logo Iterations

Logo Suite

Brand Voice

Consumer Profiles

Typography

Assets

Brand Pattern

Usage Guide

Brand Book